How Selling to
Web Leads is Different Than
Selling to a Referral

Wouldn’t life be so much easier if every lead we found converted into a paying client with little to no effort on our end? Well, yes. But it’s not going to happen because client engagements take thought, nurturing, and work. 

One thing many tax and accounting pros don’t realize is that serious effort is required whether you’re selling your services to someone who found you on the internet or who was referred to you via word-of-mouth. In many ways, the sales process for these prospect types is different — but there are a few key similarities. 

In this one-hour workshop, you will learn the differences and similarities of referrals and web leads, as well as tips on how to sell to these different types of prospects.